Growth · Service
Ads judged on leads, not clicks.
We run Google Ads and Meta Ads against the number that matters: cost per qualified lead. Sharp targeting, creatives that stop the scroll, forms that filter serious buyers and tracking that follows every rupee to a conversation.
- Platforms
- Google, Meta, LinkedIn
- Model
- Monthly management
- Measured on
- Cost per qualified lead
The real problem
Cheap leads are expensive.
It’s easy to buy cheap form fills that never pick up the phone. Your sales team wastes hours, trust in marketing drops and the budget gets cut. We design campaigns to bring people who are ready to talk, then prove it with lead quality data.
01
Leads that don’t answer
Wrong numbers, students, job seekers and people who don’t remember filling the form.
02
Boosted posts and broad targeting
Money spent on reach and likes with no clear link to enquiries.
03
No tracking beyond the platform
Meta and Google each claim credit, but nobody knows which leads turned into sales.
What you get
Campaigns built to bring buyers.
Strategy, setup, creative, optimisation and lead-quality tracking, run by one team every day.
01
Account audit and strategy
What’s working, what’s wasting money and a plan by platform, audience and offer.
02
Google Search and Performance Max
Keyword research, tight ad groups, negative keywords, ad copy and extensions for people actively searching.
03
Meta lead and conversion campaigns
Facebook and Instagram campaigns with layered targeting, retargeting and lookalike audiences.
04
Ad creatives and copy
Static, carousel and video ads designed for each audience and tested regularly.
05
High-intent lead forms
Qualifying questions on budget, location and timeline, with phone verification, so sales gets serious leads.
06
Landing pages
Fast pages built for each campaign, matching the ad’s promise and designed to convert.
07
Conversion tracking
Pixel, Conversions API, GA4 and Google Ads conversion tracking, including offline lead outcomes.
08
Lead quality loop
A shared sheet or CRM view where sales marks leads as valuable or junk, fed back into optimisation.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Week 1
Audit
Account, tracking and competitor review, plus your margins and lead value, so we know what a lead is worth.
02
Weeks 1–2
Build
Campaign structure, audiences, creatives, forms, landing pages and tracking set up and tested.
03
Week 2
Launch
Campaigns go live with controlled budgets and clear success criteria.
04
Daily & weekly
Optimise
Bids, audiences, keywords and creatives adjusted using lead quality feedback, not just platform metrics.
05
Monthly
Scale
Budget shifted to winning campaigns, new audiences and new cities tested.
Outcomes
What we optimise for.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Cost per qualified lead
- Lead-to-sale rate
- Return on ad spend
- Conversion rate
- Share of valuable vs. junk leads
- Revenue by campaign
What success looks like
Leads your sales team wants
Fewer junk enquiries, more people ready to talk.
Lower cost per sale
Spend shifts to the campaigns that actually close.
Clear numbers
A weekly view of spend, leads and outcomes everyone trusts.
The system
PPC Management is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Service businesses that need leads now
- eCommerce brands scaling sales
- Businesses launching in a new city
- Companies unhappy with lead quality
Probably not if…
- You can’t follow up leads within a day
- Monthly ad budget is too small to learn from
- You want to judge ads on likes and reach
Proof, not promises
~100 CCTV leads a month.
For Cosmic Solutions’ CCTV business in Goa, we built a single high-intent Meta campaign with qualifying questions on property type and location, and a shared sheet where the sales team tracked every lead to quotation.
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
1 month
Launch
Setup, creatives and the first 30 days of one platform.
3-month minimum
Performance
Our recommended plan: Google and Meta managed and optimised every day.
Most chosen
Monthly
Performance + CRO
Ads plus landing page and conversion optimisation, run as one programme.
What you’ll see from us
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager
- Conversions API
- Looker Studio
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What is PPC management?
PPC (pay-per-click) management is the planning, setup and daily optimisation of paid ad campaigns on platforms like Google Ads and Meta, so you pay for clicks and leads that are likely to become customers.
Google Ads or Meta Ads: which is better?
They do different jobs. Google Search captures people actively looking for your service. Meta creates demand by reaching the right people before they search. Most businesses benefit from both, in different proportions.
What budget should we start with?
Enough to generate a meaningful number of leads in the first month so the platforms can learn. We recommend a starting budget after reviewing your market, lead value and goals.
How do you improve lead quality?
Qualifying questions in forms, phone verification, tighter audiences, negative keywords and, most importantly, feedback from your sales team on which leads were valuable.
Do you make the ad creatives?
Yes. Our designers create static, carousel and video ads, and we test new versions regularly to fight ad fatigue.
How much do you charge for PPC management?
A fixed monthly management fee based on platforms and budget, separate from your ad spend, which is paid directly to Google or Meta. We’ll share a quote after an audit call.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India