Build · Service
A CMS shaped around how you publish.
When off-the-shelf content tools force your team into workarounds, a custom or headless CMS gives editors exactly the fields, workflows and previews they need, and gives your website the speed and flexibility it deserves.
- Options
- Headless, WordPress, custom
- Timeline
- 6–16 weeks
- Built for
- Editors & developers
The real problem
Your content tool shouldn’t slow you down.
Teams with lots of pages, locations, products or languages often outgrow generic CMS setups. Editors copy-paste between pages, layouts break, approvals happen over WhatsApp and every new page type needs a developer. The right content system fixes the workflow, not just the website.
01
Editors fighting the editor
Workarounds, broken layouts and fear of publishing.
02
Content duplicated everywhere
The same information updated by hand across dozens of pages.
03
Plugin overload
A slow, fragile site held together by plugins nobody wants to update.
What you get
Content that’s easy to manage at scale.
We design the content model first, then the editing experience, then the website.
01
Content audit and modelling
Every content type, field and relationship mapped, so content is structured once and reused everywhere.
02
CMS platform selection
Honest advice on headless options like Strapi, Sanity or Payload, a tailored WordPress build, or fully custom.
03
Editor experience design
Clean editing screens, reusable blocks, live previews and helpful guardrails.
04
Roles and workflows
Draft, review and publish flows with permissions for writers, editors and admins.
05
Multi-location and multi-language
Content structures for many cities, branches, products or languages without duplication.
06
Front-end development
Fast, SEO-ready websites built with modern frameworks or block themes.
07
Migration
Existing content migrated, cleaned and redirected without losing rankings.
08
Training and documentation
Your team trained, with simple guides for everyday tasks.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Weeks 1–2
Audit
Content, workflows and pain points mapped with your editors.
02
Weeks 2–4
Model
Content types, fields and relationships designed and agreed.
03
Weeks 4–12
Build
CMS, editor experience and front end built in sprints.
04
Weeks 10–14
Migrate
Content moved, checked and redirected.
05
Weeks 14–16
Launch
Go-live, training and post-launch support.
Outcomes
What improves.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Time to publish a page
- Editor errors & broken layouts
- Page speed
- Content reuse
- Developer requests from editors
- Organic traffic after migration
What success looks like
Publish in minutes
Editors create pages without developer help.
One source of truth
Update once, reflected everywhere.
Fast, stable site
Fewer plugins, cleaner code, better performance.
The system
Custom CMS is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Media, education and multi-location businesses
- Teams publishing in several languages
- Companies outgrowing a plugin-heavy WordPress site
- Products needing content across web and app
Probably not if…
- A simple brochure site (standard WordPress is fine)
- There’s no team to manage content
- You need it live next week
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
2–3 weeks
CMS Audit
Content model, platform recommendation and plan.
8–16 weeks
CMS Build
Content model, editor experience, front end and migration.
Most chosen
Monthly
CMS Care
Ongoing improvements, new content types and support.
What you’ll see from us
- WordPress (block themes)
- Strapi
- Sanity
- Payload CMS
- Next.js
- PostgreSQL
- Vercel / AWS
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What is a headless CMS?
A headless CMS stores and manages content separately from the website or app that displays it. Content is delivered via an API, so the same content can power a website, an app and other channels.
Do we need a custom CMS or is WordPress enough?
For many businesses, a well-built WordPress site is enough. Custom or headless makes sense with complex content structures, high traffic, multiple channels or strict performance and security needs.
Will migrating hurt our SEO?
Not if it’s planned properly. We map and redirect every URL, keep metadata and monitor Search Console after launch.
Can non-technical people use it?
Yes. The editor experience is designed around your team, with clear fields, previews and guardrails.
Can it support multiple languages?
Yes. We design content models for translation and localisation from the start.
How much does a custom CMS cost?
It depends on content complexity, integrations and migration size. We give a fixed quote after an audit.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India