Brand · Service
A logo that works everywhere.
On a hoarding, a favicon, an embroidered shirt and a WhatsApp profile picture. We design distinctive logos from a clear brief, test them at every size and hand over every file you’ll ever need.
- Model
- Fixed-price project
- Timeline
- 2–4 weeks
- Includes
- Full file pack and usage guide
The real problem
Cheap logos get expensive.
A logo picked from a template or a contest often looks fine on day one. Then it doesn’t work in one colour, disappears at small sizes, looks like a competitor or can’t be trademarked. Replacing it later means reprinting everything.
01
It falls apart at small sizes
Fine details and tiny text become a blur on mobile screens and app icons.
02
It looks like everyone else’s
Generic swooshes, globes and initials that could belong to any company.
03
You don’t have the right files
Only a JPG on a white background, so every printer and designer asks for something else.
What you get
More than a pretty mark.
A logo designed with intent, tested in the real world and delivered as a small, flexible system.
01
Design brief
A short brief on your business, audience, competitors and personality, agreed before we draw anything.
02
Concept directions
Two to three distinct concepts, each with the thinking behind it.
03
Real-world mockups
Each concept shown on signage, packaging, social profiles and stationery so you can judge it properly.
04
Refinement rounds
Detailed refinement of the chosen concept: proportions, spacing, letterforms and colour.
05
Logo system
Primary logo, horizontal and stacked versions, an icon or monogram, and one-colour versions.
06
Scalability testing
Checked from 16px favicons to large-format print, in colour, mono and reversed.
07
Colour and font pairing
A starter palette and typeface pairing to use with your new logo.
08
Complete file pack
AI, SVG, PDF, PNG and JPG in every version, plus a one-page usage guide.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Days 1–3
Brief
A short call and questionnaire about your business, audience and what the logo needs to do.
02
Days 4–10
Concepts
Sketches and digital explorations, narrowed to the strongest two or three directions.
03
Day 11
Present
Concepts presented on real applications, with the reasoning behind each.
04
Days 12–18
Refine
Two focused rounds of refinement on your chosen direction.
05
Days 19–21
Deliver
Final logo system, file pack and usage guide handed over.
Outcomes
What a good logo should do.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Legible at 16px
- Works in one colour
- Distinct from competitors
- Fits your positioning
- Easy to apply
- Registrable as a trademark
What success looks like
Memorable at a glance
A simple, distinctive mark people recognise and recall.
Works in every format
From embroidery to app icons, without compromise.
Ready for growth
A mark that can anchor a full identity system later.
The system
Logo Design is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- New businesses launching properly
- Businesses with a dated or DIY logo
- Products and sub-brands that need their own mark
- Founders who want strategy, not just drawing
Probably not if…
- You need 30 options to choose from
- You want a copy of a famous logo
- You need it within 48 hours
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
2–3 weeks
Logo Design
Brief, concepts, refinement and a complete file pack.
3–4 weeks
Logo + Starter Identity
Logo plus colour, type, business card and social kit.
Most chosen
6–10 weeks
Full Branding
Step up to a complete identity system and guidelines.
What you’ll see from us
- Adobe Illustrator
- Figma
- Mockup library
- Vector file pack
- Usage guide
- Trademark search pointers
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
How much does logo design cost in India?
Prices range from a few thousand rupees on marketplaces to several lakhs at large agencies. Our logo projects are priced to include a proper brief, concepts, refinement and a full file pack. We share a fixed quote after a short call.
How many revisions are included?
Two focused refinement rounds on your chosen concept. In our experience, a clear brief makes endless revisions unnecessary.
What files will we get?
Vector files (AI, SVG, PDF) for print and scaling, and PNG and JPG for everyday use, in colour, black, white and reversed versions.
Can you trademark our logo?
We design for distinctiveness and run basic checks, but registration should be handled by a trademark attorney. We’ll prepare the files they need.
Can you redesign our existing logo?
Yes. If your current logo has recognition, we often refine it rather than start over, keeping what customers already know.
Do you use AI to design logos?
We may use tools to explore ideas quickly, but every final logo is drawn, refined and tested by a designer, and is original work you fully own.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India