Growth · Service
Turn leads into customers, automatically.
Most leads aren’t ready to buy the day they enquire. Email keeps you in front of them with useful, well-timed messages until they are, and brings past customers back without paying for another ad.
- Model
- Setup + monthly
- Covers
- Automation & campaigns
- Works with
- Your CRM or ours
The real problem
Most leads go cold in silence.
A lead fills a form, gets one call, doesn’t pick up, and that’s the end of it. Months of ad spend wasted because nobody followed up. Email automation makes sure every lead and customer hears from you at the right moment, without your team remembering to send it.
01
One follow-up, then nothing
Leads that weren’t ready on day one are never contacted again.
02
A list you never use
Thousands of customer emails sitting in a spreadsheet, earning nothing.
03
Emails landing in spam
Bulk sends from a Gmail account, poor list hygiene and no authentication.
What you get
The right message, at the right time.
Strategy, setup, writing, design and deliverability, managed end to end.
01
Email strategy and lifecycle map
Every stage from new lead to loyal customer, with the message each one needs.
02
Platform setup and integration
Mailchimp, Brevo, Klaviyo, Zoho or HubSpot connected to your website, forms and CRM.
03
Deliverability setup
SPF, DKIM and DMARC authentication, domain warm-up and list hygiene to stay out of spam.
04
Lead nurture sequences
Automated sequences that educate, build trust and nudge leads towards a call or purchase.
05
Welcome and onboarding flows
First impressions for new subscribers and customers that set expectations and drive the first action.
06
Newsletters and campaigns
Regular newsletters and festive or launch campaigns written in your brand voice.
07
Re-engagement and win-back
Flows that bring back inactive leads and lapsed customers.
08
Reporting and testing
Open, click, reply and revenue tracking, with subject line and content tests.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Week 1
Map
Audience, lifecycle stages, existing lists and the business goals for email.
02
Weeks 1–2
Set up
Platform, integrations, authentication, templates and segments.
03
Weeks 2–4
Write
Core automated sequences written, designed and tested.
04
Week 4
Launch
Automations switched on and the first campaign sent.
05
Every month
Improve
Campaigns, tests and new flows based on what the data shows.
Outcomes
What we track.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Inbox placement
- Open & click rates
- Replies & booked calls
- Lead-to-customer rate
- Repeat purchase rate
- Revenue per email
What success looks like
No lead left behind
Every enquiry gets a consistent, helpful follow-up.
Repeat business on autopilot
Customers come back without another ad.
A channel you own
An audience you can reach any time, without paying per impression.
The system
Email Marketing is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses with long or considered sales cycles
- eCommerce brands that want repeat purchases
- Companies with an unused customer list
- Teams generating leads from ads
Probably not if…
- You want to email purchased lists
- There’s nothing useful to say regularly
- You need cold outreach at scale
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
3–4 weeks
Email Setup
Platform, authentication, templates and three core automations.
Monthly
Email Growth
Monthly newsletters, campaigns and new automations, managed for you.
Most chosen
Monthly
Lifecycle Programme
Email plus WhatsApp and SMS journeys across the full customer lifecycle.
What you’ll see from us
- Mailchimp
- Brevo
- Klaviyo
- Zoho Campaigns
- HubSpot
- Google Postmaster Tools
- Litmus
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
Is email marketing still effective in India?
Yes, especially for B2B, education, real estate, travel and eCommerce, where buyers research before deciding. It works best alongside WhatsApp and calls, not instead of them.
Which email platform should we use?
It depends on your size, budget and other tools. Brevo and Mailchimp suit many small businesses; Klaviyo is strong for eCommerce; HubSpot and Zoho suit teams that want CRM and email together. We recommend after understanding your setup.
How do you stop emails going to spam?
Proper domain authentication (SPF, DKIM, DMARC), a gradual warm-up, clean permission-based lists, relevant content and easy unsubscribes.
Can we buy an email list?
We don’t recommend or work with purchased lists. They damage deliverability and can breach privacy rules, including India’s data protection law.
Do you write the emails?
Yes. We plan, write, design and test every email in your brand voice.
How much does email marketing cost?
A one-time setup fee and a monthly fee based on the number of campaigns and automations. Platform costs are paid directly to the provider.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India