Research · Service
An honest look at your design.
Before you redesign, find out what’s actually wrong. Our design audit reviews your website or app against usability, accessibility, brand and conversion principles, and gives you a prioritised list of fixes.
- Model
- Fixed-price audit
- Timeline
- 1–3 weeks
- Output
- Prioritised fix list
The real problem
Redesigns often fix the wrong things.
Teams redesign because the site feels old, then repeat the same usability mistakes in a new style. An audit identifies the specific issues hurting users and the business, so you can fix them, with or without a full redesign.
01
You feel something’s off
The site doesn’t perform, but nobody can say exactly why.
02
Planning a redesign
You want to know what to keep and what to change first.
03
Inconsistent experience
Different teams have added pages and features over time.
What you get
Clear findings, clear priorities.
Every issue explained with evidence, impact and a recommended fix.
01
Usability review
Navigation, flows, forms and content assessed against proven usability principles.
02
Accessibility check
Contrast, text size, keyboard use and structure checked against WCAG basics.
03
Visual and brand consistency
Typography, colour, spacing and components reviewed for consistency.
04
Mobile experience review
Key journeys tested on real phones.
05
Conversion barriers
Calls to action, trust signals and forms reviewed for friction.
06
Performance snapshot
Page speed and Core Web Vitals on key templates.
07
Annotated screenshots
Issues marked directly on your screens.
08
Prioritised action plan
Fixes ranked by impact and effort, with quick wins first.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Day 1–2
Scope
Goals, key journeys and analytics access.
02
Days 2–8
Review
Expert review of every key page and flow.
03
Days 6–10
Validate
Analytics and recordings to confirm what we find.
04
Days 10–12
Prioritise
Findings ranked by impact and effort.
05
Days 12–15
Present
Walkthrough session and Q&A.
Outcomes
What you’ll get clarity on.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Top usability issues
- Accessibility gaps
- Brand inconsistencies
- Mobile friction
- Conversion barriers
- Quick wins vs. big fixes
What success looks like
Fix what matters
Effort focused on the issues that hurt most.
Smarter redesign
If you redesign, you start with evidence.
Quick wins
Improvements you can ship in days.
The system
Design Audit is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses planning a redesign
- Sites and apps with weak conversion
- Products that grew without a design system
- Teams wanting an outside view
Probably not if…
- You want a full redesign without assessment
- There’s nothing live to review yet
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
1 week
Quick Audit
Top 20 issues on your key pages.
2–3 weeks
Full Design Audit
Complete review of site or app with action plan.
Most chosen
4–6 weeks
Audit + Fixes
Audit followed by design of the priority fixes.
What you’ll see from us
- Heuristic checklist
- Microsoft Clarity
- GA4
- Lighthouse
- WAVE / axe
- Figma annotations
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What is a design audit?
A structured expert review of a website or app that identifies usability, accessibility, visual and conversion issues, and recommends prioritised fixes.
How is it different from a UX research study?
An audit is expert-led and quick. UX research involves real users and reveals deeper behavioural insights. They complement each other.
What do we need to provide?
Access to the site or app, any analytics, and a short conversation about goals and known problems.
Will you fix the issues too?
We can. Many clients move straight into designing and building the priority fixes.
Do you audit mobile apps?
Yes, Android and iOS apps as well as websites and web apps.
How much does a design audit cost?
A fixed price based on the number of pages or flows reviewed.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India