Brand · Service
The rulebook that keeps everyone on brand.
Your brand is used by designers, agencies, printers, sales teams and franchise partners who’ve never met you. A clear style guide lets every one of them get it right, without you checking every file.
- Model
- Fixed-scope project
- Timeline
- 3–6 weeks
- Formats
- PDF, web guide and templates
The real problem
If it’s not written down, it drifts.
Without clear guidelines, every new person who touches your brand makes their own call: a slightly different blue, a stretched logo, a new font. Each choice seems small. Together they add up to a brand nobody recognises.
01
Your logo looks different everywhere
Stretched, recoloured, low-resolution and placed on busy backgrounds.
02
Vendors keep asking the same questions
Which colour code? Which font? Is there a white version? Every project starts with a hunt for files.
03
Approvals take forever
You review every design yourself because there’s no standard to check against.
What you get
A guide people actually open.
Clear rules, real examples and ready-made templates, organised so a new designer can get up to speed in an afternoon.
01
Brand foundation summary
Purpose, positioning and personality on a page, so everyone understands the why behind the rules.
02
Logo usage rules
Versions, clear space, minimum sizes, colour variations and examples of what not to do.
03
Colour system
Primary and secondary palettes with HEX, RGB, CMYK and Pantone values, plus accessibility pairings.
04
Typography system
Typefaces, hierarchy, sizes and fallbacks for web, documents and print.
05
Imagery and iconography
Photography direction, illustration style and icon rules, with good and bad examples.
06
Tone of voice and writing style
How you sound, preferred words, words to avoid and before-and-after rewrites.
07
Layouts and templates
Social posts, presentations, documents and ads built as editable templates in Canva or Figma.
08
Online brand hub
A simple web version of the guide with downloadable assets, so the latest version is always one link away.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Week 1
Gather
We collect every asset, file and example of your brand in use today.
02
Weeks 1–2
Decide
We close gaps and settle inconsistencies, agreeing one correct way for each element.
03
Weeks 2–4
Document
Rules, examples and do’s and don’ts written and designed in plain language.
04
Weeks 3–5
Template
Editable templates built for the items your team produces most often.
05
Week 6
Launch
A walkthrough with your team and vendors, plus a simple process for requests and updates.
Outcomes
What changes once it’s in place.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Time to produce new assets
- Revision rounds per project
- Consistency across touchpoints
- Vendor onboarding time
- Template usage
- Off-brand pieces caught
What success looks like
Faster production
Teams start from templates instead of a blank page.
Fewer approval loops
Clear rules mean most work is right the first time.
A brand that scales
New hires, agencies and franchise partners stay on brand without hand-holding.
The system
Brand Style Guides is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses with several designers, agencies or locations
- Brands that have just been created or refreshed
- Franchises and dealer networks
- Teams that create a lot of content in Canva
Probably not if…
- You don’t yet have a settled identity (start with Branding)
- You want a document nobody will maintain
Proof, not promises
One system, every channel.
For Cosmic Solutions, we documented the brand from core DNA to grid system, so the website, social posts and ads all came from the same rules.
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
2–3 weeks
Essentials Guide
Logo, colour, type and voice rules in a clear PDF.
4–6 weeks
Complete Guide
Full guidelines, templates and an online brand hub.
Most chosen
Monthly
Guide + Governance
Guidelines plus monthly reviews of work produced by your team and vendors.
What you’ll see from us
- Figma
- Canva Brand Kit
- PDF guidelines
- Online brand hub
- Template library
- Asset folder structure
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What should a brand style guide include?
Brand foundation, logo usage, colour, typography, imagery, iconography, tone of voice, layout principles and examples. The best guides also include templates and real do’s and don’ts.
PDF or online guide?
Both have a place. A PDF is easy to share with vendors; an online hub stays current and gives everyone the latest files. We usually recommend both.
Can you create a guide for a brand you didn’t design?
Yes. We audit what exists, resolve inconsistencies with you and document one correct way to use it.
Do you create Canva templates?
Yes. Many teams create everyday content in Canva, so we build locked, on-brand templates there as well as in Figma.
How often should guidelines be updated?
Review them once a year or whenever you launch a new product line, channel or campaign style.
What does a style guide cost?
It depends on the depth and the number of templates. We share a fixed quote after reviewing your current brand.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India