Case study · IT & technology
From no brand to 300+ leads.
How we built Cosmic Solutions’ brand, website, search presence, ads and lead system from the ground up, and turned an IT company in Goa into a business ready for its next round of investment.
01
The starting point
Strong services. No brand to carry them.
Cosmic Solutions is an end-to-end IT partner in Goa: CCTV and security, networking, IT hardware, software, websites and digital marketing. The work was good. Almost nobody could find it.
No brand foundation
No defined purpose, positioning, voice or visual system. Each service was presented differently.
No search presence
A website that didn’t reflect eight service lines and didn’t rank for the searches buyers make.
No lead engine
No paid campaigns, no tracking and no shared system to follow up enquiries.
So we didn’t fix a channel. We built the company’s whole growth system, in a deliberate order: brand first, then the website, then search and ads, then the system that turns leads into customers.
02
The plan
Six months, one roadmap.
Every month had a clear focus, tracked task by task in a shared plan with the founder.
- JanuaryMarket and competitor research, Goa keyword research, brand buckets, SEO strategy and website planning.
- FebruaryContent for 8 pages, website rebuild, new site live, Search Console and GA4 set up, form tracking, metadata, canonicals, robots, sitemap and schema.
- MarchEvery page indexed, internal and external linking, an SEO QC sheet, keyword rank tracking and Google Search Ads launched for Mumbai.
- AprilGoa keywords pushed into the top pages, Mumbai pages optimised, Meta lead campaigns for website development, lead quality tracking.
- MayPage-wise lead attribution, Goa content refresh, topic clusters, backlink audit and authority link building.
- June – nowThe CCTV lead campaign, ranking stability for Goa, Mumbai ranking push, location expansion and a revenue attribution model.
03
Brand
Built from nothing.
Before a single ad ran, we defined who Cosmic is, who it serves and how it should look and sound, across six layers.
Foundation
Purpose, vision, mission and values: the core DNA.
Strategy
Market, audience and positioning against Goa’s IT providers.
Verbal identity
Voice, messaging and how each service is explained.
Visual identity
Logo usage, colour, type and imagery.
Grid system
Layouts that keep the website, social and ads consistent.
Experience
How it feels to enquire, get a quote and work with Cosmic.
04
Website
A website built to be found.
We planned, wrote and rebuilt the site around the services Cosmic sells and the cities it sells in, then made sure Google could read every page.
- 8 core pages planned, written and approved: Home, Website Design & Development, Software & Applications, IT & Hardware, Marketing Solutions, and Goa- and Mumbai-focused service pages
- Every page indexed on Google, with titles, meta descriptions, canonicals, alt text and schema
- Robots.txt, XML sitemap and Search Console set up; crawl health monitored
- GA4 events on every form and page-wise lead attribution, so each enquiry is traced to SEO, paid or direct
- Internal linking between Goa pages, Mumbai pages and blog content
05
Search
From page two to #1.
We mapped every buying search to the right page, fixed the technical foundations and built local authority. The web development page now owns Goa’s most important searches.
| Keyword | First tracked | Latest | Note |
|---|---|---|---|
| website development company in goa | #9 | #1 | Held #1 since June |
| web development company in goa | #2 | #1 | |
| web development agency in goa | #15 | #1 | |
| web development in goa | #11 | #1 | |
| best web design and development company in mapusa goa | #11 | #1 | |
| website designing company in goa | #15 | #2 | |
| web design company goa | #18 | #2 | |
| web design agency in goa | #21 | #2 | |
| website design company in goa | #10 | #2 | |
| website design agency in goa | #21 | #3 | |
| digital marketing agency in goa | #24 | #15 | New page, climbing |
| marketing agency goa | #54 | #21 | New page, climbing |
Rankings from Cosmic’s own tracking sheet: first tracked position (May–June 2026) and the latest check (July–October 2026). Google results vary by location and device.
Content
16 blog topics planned around the services Cosmic sells, linked to service pages.
Local SEO
Google Business Profile optimised so Cosmic appears in local map results.
Authority
Backlink audit, spam link clean-up and new links to Goa and Mumbai pages.
Mumbai
Dedicated pages live and indexed; the ranking push for Mumbai’s more competitive searches is under way.
06
Paid
~100 CCTV leads a month.
For the CCTV business we built one high-intent Meta campaign with qualifying questions on property type and location, verified phone numbers and a shared sheet where sales logged every call and outcome.
Who enquired
Where they came from
Sales marked each lead as valuable or junk, and that feedback shaped targeting week by week.
07
Paid
Website projects, pre-qualified.
For website development, the forms asked what kind of site and what budget, so the sales team knew who to call first.
Goa campaign: site type requested
Budget stated in the form
Google Search, Mumbai
Search campaigns built around high-intent keywords like ‘website development company in Mumbai’, with conversion tracking into Google Ads.
Meta, Mumbai
Lead campaigns for business owners and founders across Mumbai and Navi Mumbai, qualified by business type, timeline and budget.
One budget plan
A ₹50,000 monthly budget split across six campaigns, with a reserve moved to the winner in weeks three and four.
08
System
A lead engine, not a lead list.
Leads are only valuable if someone follows up. We built the system around the sales team.
Smart forms
Qualifying questions and phone verification filter out casual enquiries.
One combined sheet
Every lead from every campaign in one place, with status, attempts, response and next step.
Quality feedback
Sales marks leads valuable or junk; we optimise towards the valuable ones.
Attribution
Page-wise and campaign-wise attribution, so budget goes where customers come from.
09
Social
A brand people see every week.
We fixed the profiles first, then built a monthly content plan in the new brand.
Profile fixes
Logo sizing, bio, link hub, story highlights and pinned posts on Instagram and LinkedIn.
15 posts a month
A mix of single posts, carousels and reels, with a founder’s voice and the Cosmic journey.
Proposals & pricing
Proposal design and a pricing module so the leads we generate actually close.
What’s next
Ten months ago: no brand. Today: ready for investment.
Cosmic is preparing for a ₹1 Crore (about US$115,000) investment round, built on a brand, a pipeline and the numbers to back the story. Next on the roadmap: Mumbai rankings, new cities and new service lines.
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