Research · Service
Find exactly where buyers drop off.
A focused audit of your website’s conversion funnel: tracking, traffic quality, pages, forms, speed and trust signals. You get a clear list of leaks, ranked by revenue impact, and the fixes to close them.
- Model
- Fixed-price audit
- Timeline
- 2–3 weeks
- Output
- Ranked leaks & fixes
The real problem
You can’t fix what you can’t see.
Most businesses know their website could convert better, but not where or why. Tracking is often broken, so even the basic numbers are wrong. A CRO audit fixes the measurement first, then finds the leaks.
01
Numbers you don’t trust
GA4 says one thing, ad platforms another, your CRM a third.
02
Rising cost per lead
Ads cost more every month while enquiries stay flat.
03
No idea where to start
Dozens of possible fixes and no way to prioritise.
What you get
A clear map of every leak.
Evidence-based findings with the expected impact of each fix.
01
Tracking and data audit
GA4, Tag Manager, pixels, form and call tracking checked and corrected.
02
Funnel analysis
Drop-off at each stage by device, source and page.
03
Traffic quality review
Which channels bring buyers and which bring browsers.
04
Landing page review
Message match, clarity, hierarchy, trust and calls to action.
05
Form and checkout analysis
Field-by-field friction and abandonment.
06
Speed and mobile review
Load times and mobile usability on key pages.
07
Heatmaps and recordings
Real behaviour on your most important pages.
08
Prioritised CRO roadmap
Fixes and test ideas ranked by impact, confidence and effort.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Days 1–2
Access
Analytics, ad accounts, CRM and site access.
02
Days 2–5
Measure
Tracking audited and fixed where possible.
03
Days 5–12
Analyse
Funnels, pages, forms and behaviour analysed.
04
Days 12–14
Prioritise
Leaks ranked by revenue impact.
05
Days 14–15
Present
Walkthrough and agreed next steps.
Outcomes
What the audit reveals.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Tracking accuracy
- Biggest funnel leaks
- Underperforming pages
- Form friction points
- Mobile vs. desktop gaps
- Estimated impact of fixes
What success looks like
Trustworthy data
Numbers you can make decisions on.
Focused effort
The few fixes that matter most, first.
A clear roadmap
Months of improvements, prioritised.
The system
CRO Audit is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses spending on ads
- eCommerce stores with abandonment problems
- Lead-generation sites with weak conversion
- Teams planning a CRO programme
Probably not if…
- Very low-traffic sites
- You can’t share analytics access
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
2–3 weeks
CRO Audit
Complete funnel audit with ranked recommendations.
3–4 weeks
Audit + Tracking Fix
Audit plus full tracking implementation.
Most chosen
3-month minimum
Audit + Programme
Audit followed by a monthly CRO programme.
What you’ll see from us
- GA4
- Google Tag Manager
- Microsoft Clarity
- Meta Events Manager
- PageSpeed Insights
- Looker Studio
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What does a CRO audit include?
Tracking validation, funnel analysis, landing page and form review, speed and mobile checks, behaviour analysis and a prioritised roadmap.
How is this different from a design audit?
A design audit focuses on usability and visual quality. A CRO audit focuses on the full funnel and the business numbers: conversions, cost per lead and revenue.
Do you need access to our ad accounts?
Read-only access helps us understand traffic quality and message match, but it’s optional.
Can you implement the fixes?
Yes. Our design, development and CRO teams can implement and test the recommendations.
Will you fix our tracking?
We identify all tracking issues and fix the critical ones as part of the audit where access allows.
How much does a CRO audit cost?
A fixed price based on site size and funnel complexity.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India