Research · Service
See how you stack up.
Know exactly how your competitors position themselves, where they rank, what they spend on, how their websites convert and what customers say about them. Then find the gaps you can win.
- Model
- Fixed-price study
- Timeline
- 2–4 weeks
- Covers
- Brand, search, ads, UX, reviews
The real problem
Guessing about competitors is risky.
Most businesses track competitors through hearsay and the occasional website visit. Meanwhile, competitors quietly win search rankings, outspend you on ads and copy your best ideas. Systematic benchmarking replaces anecdotes with a clear picture.
01
Losing deals to the same names
You know who you lose to, but not why.
02
Competitors everywhere online
They show up in search, ads and social, and you don’t know how.
03
Unsure how to price
No clear view of how your offer compares.
What you get
The full competitive picture.
Side-by-side comparisons across every area that affects buying decisions.
01
Competitor selection
Direct, indirect and aspirational competitors agreed with you.
02
Positioning and messaging comparison
Promises, proof, tone and differentiation side by side.
03
Search visibility analysis
Keywords, rankings, content and backlinks compared.
04
Paid advertising review
Ads running on Google and Meta, offers and landing pages.
05
Website and UX benchmark
Speed, usability, conversion paths and trust signals compared.
06
Social and content review
Channels, frequency, formats and engagement.
07
Pricing and offer comparison
Public pricing, packages and guarantees.
08
Reviews and reputation
Ratings, volume and themes in customer feedback.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Days 1–2
Select
Competitors and comparison criteria agreed.
02
Days 2–10
Gather
Data collected across brand, search, ads, web, social and reviews.
03
Days 8–14
Compare
Scored and compared side by side.
04
Days 14–18
Identify
Gaps, threats and opportunities highlighted.
05
Days 18–20
Present
Report and strategy session.
Outcomes
What you’ll see.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Positioning gaps
- Keyword gaps
- Ad activity & offers
- UX strengths & weaknesses
- Review sentiment
- Pricing position
What success looks like
Clear differentiation
Where you can stand apart credibly.
Quick opportunities
Keywords, content and offers competitors have missed.
Ongoing awareness
A baseline to track competitor moves over time.
The system
Competitive Benchmarking is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses entering a new market
- Companies losing share to specific competitors
- Teams planning brand or marketing strategy
- Founders preparing investor materials
Probably not if…
- You want competitors’ private data
- You need a one-line answer
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
1–2 weeks
Snapshot
Three competitors across brand, search and web.
3–4 weeks
Full Benchmark
Five to eight competitors across every channel.
Most chosen
Quarterly
Competitor Tracking
Quarterly updates on competitor moves.
What you’ll see from us
- Semrush
- Meta Ad Library
- Google Ads Transparency Center
- PageSpeed Insights
- Google reviews
- Benchmark scorecard
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
Which competitors should we benchmark?
Usually a mix of the competitors you lose deals to, the ones customers mention and one or two you aspire to be like. We help choose.
Where does the data come from?
Public sources: websites, search tools, ad libraries, social channels, review platforms and published pricing. We never use unethical methods.
Can you see how much competitors spend on ads?
We can see which ads they run and estimate activity, but exact spend isn’t public.
How often should we benchmark?
A full study once a year, with lighter quarterly updates in fast-moving markets.
What do we do with the results?
Use them to sharpen positioning, find SEO and content gaps, improve your website and plan campaigns. We can help with each.
How much does competitive benchmarking cost?
A fixed price based on the number of competitors and channels.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India