Growth · Service
More enquiries. Same traffic.
Before you spend more on ads or SEO, make the traffic you already have work harder. We find where visitors drop off, fix what’s stopping them and test the changes, so every rupee you spend on marketing returns more.
- Model
- Monthly programme
- First wins
- Often within weeks
- Focus
- Forms, pages & funnels
The real problem
Most websites leak buyers.
Visitors arrive interested, then hit a slow page, a confusing menu, a 12-field form or a price they didn’t expect. They leave quietly and you never find out why. CRO finds those leaks with data, and fixes them in order of impact.
01
Plenty of visits, few enquiries
Traffic looks healthy in analytics, but the phone and inbox are quiet.
02
Ads that get clicks, not leads
Cost per click is fine, cost per lead keeps climbing.
03
Mobile visitors bounce
Most traffic is on phones, but the site was designed and tested on a laptop.
What you get
Find the leak. Fix the leak.
Research first, then focused changes and tests, so you know exactly what moved the numbers.
01
Analytics and tracking audit
GA4 events, form tracking and call tracking fixed, so every conversion is counted correctly.
02
Funnel and drop-off analysis
Where visitors leave, on which devices and from which sources.
03
Heatmaps and session recordings
What people click, ignore and struggle with, seen through tools like Microsoft Clarity.
04
UX and copy review
Page-by-page review of clarity, trust, speed, forms and calls to action, with fixes ranked by impact.
05
Landing page design
High-converting pages for ads and key services, built to match the visitor’s intent.
06
Form and checkout optimisation
Fewer fields, smarter steps, WhatsApp and call options, and better error handling.
07
A/B and multivariate testing
Structured tests on headlines, layouts, offers and forms, run to statistical confidence where traffic allows.
08
Monthly CRO report
What we tested, what won, what we learned and the revenue impact.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Weeks 1–2
Measure
Tracking fixed and verified, so we trust the baseline numbers.
02
Weeks 2–4
Research
Analytics, heatmaps, recordings, surveys and expert review to find the biggest leaks.
03
Week 4
Prioritise
Ideas ranked by expected impact, confidence and effort, then agreed with you.
04
Every month
Test
Quick fixes shipped immediately; bigger changes tested against the original.
05
Every month
Learn
Winners rolled out, learnings documented and fed back into ads, SEO and design.
Outcomes
The numbers that move.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Conversion rate by page & device
- Cost per lead from ads
- Form completion rate
- Bounce & engagement rate
- Revenue per visitor
- Test win rate
What success looks like
Lower cost per lead
Better conversion makes every ad rupee go further.
Fewer wasted visits
More of your SEO and social traffic turns into conversations.
Decisions backed by data
Design debates settled by tests, not opinions.
The system
Conversion Rate Optimisation is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- Businesses spending on ads with rising cost per lead
- Sites with steady traffic but weak enquiries
- eCommerce stores with high cart abandonment
- Teams that want proof before redesigning
Probably not if…
- Sites with very little traffic (fix acquisition first)
- You want a full redesign without research
- You can’t make changes to the website
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
3–4 weeks
CRO Audit
Tracking fix, funnel analysis, UX review and a prioritised action plan.
3-month minimum
CRO Programme
Monthly research, fixes and testing, reported against revenue.
Most chosen
2–4 weeks
Landing Page Sprint
New high-converting landing pages for your main campaigns.
What you’ll see from us
- GA4
- Google Tag Manager
- Microsoft Clarity
- Hotjar
- VWO / Optimizely
- Looker Studio
- Figma
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What is conversion rate optimisation?
CRO is the process of increasing the percentage of visitors who take a valuable action, such as filling a form, calling, booking or buying, by understanding why they don’t and fixing those barriers.
What is a good conversion rate?
It varies widely by industry, traffic source and offer. Rather than chasing an average, we measure your own baseline and focus on improving it month on month.
How much traffic do we need for A/B testing?
Reliable A/B tests need a reasonable volume of conversions. For lower-traffic sites, we focus on research-led fixes and before-and-after comparisons instead.
Will CRO slow down my website?
No. We use lightweight tools, remove scripts when tests end and keep page speed as one of the metrics we protect.
Do you need to redesign our site?
Usually not. Most gains come from targeted changes to key pages, forms and messaging. If a redesign is needed, the research tells us exactly what to change.
How much does CRO cost?
We offer a fixed-price audit and a monthly programme priced by the number of pages and tests. You’ll get a clear quote after a short call.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India