Growth · Service
Pipeline for long sales cycles.
B2B buyers research for weeks, involve several people and rarely buy from an ad. We help you reach the right companies, earn trust across the buying committee and give your sales team better conversations.
- Model
- Monthly partnership
- Channels
- LinkedIn, search, email, content
- Measured on
- Qualified pipeline
The real problem
B2B isn’t B2C in a suit.
Consumer tactics like broad ads and discount offers rarely work for complex B2B sales. Decisions involve procurement, finance and end users, each with different concerns. Marketing needs to support the whole journey, not just generate form fills.
01
Leads sales won’t touch
Marketing reports MQLs; sales says they’re not real buyers.
02
Dependence on referrals
Growth relies on the founder’s network, and it’s plateauing.
03
Invisible during research
Buyers shortlist vendors before talking to anyone, and you’re not on the list.
What you get
Marketing that sales trusts.
Built around your ideal customers, aligned with sales and measured on real pipeline.
01
Ideal customer profile and buying committee map
Which companies to target, who’s involved in the decision and what each person needs to hear.
02
B2B positioning and messaging
Clear value propositions by segment and role, backed by proof.
03
Account-based marketing
Focused campaigns for a list of high-value target accounts, coordinated with sales outreach.
04
LinkedIn marketing
Company page, founder-led content and LinkedIn Ads targeting by industry, role and company size.
05
Search and content for B2B
SEO, comparison pages and thought-leadership content for buyers in research mode.
06
Sales enablement
Case studies, pitch decks, one-pagers and proposal templates that help deals move.
07
Lead scoring and nurture
CRM setup, scoring and email nurture so sales focuses on the warmest opportunities.
08
Pipeline reporting
Marketing-sourced and influenced pipeline, win rates and deal velocity in one view.
How we work
From first call to everyday momentum.
A clear sequence, so you always know what’s happening, what’s next and who’s doing it.
01
Weeks 1–2
Align
Workshops with sales and leadership to agree ICP, targets and what counts as a qualified lead.
02
Weeks 2–4
Position
Messaging by segment and role, and the proof needed to back it up.
03
Weeks 4–8
Build
Target account lists, content, campaigns, CRM and nurture flows set up.
04
Every month
Run
Campaigns, content and ABM programmes executed and coordinated with sales.
05
Every month
Review
Pipeline reviewed with sales; budget and focus adjusted.
Outcomes
What we report.
Clear numbers, reported monthly, tied back to the business. If a number doesn’t help you decide something, we don’t report it.
- Sales-qualified leads
- Pipeline value created
- Target account engagement
- Win rate
- Sales cycle length
- Cost per opportunity
What success looks like
Better-fit pipeline
More conversations with companies you actually want to win.
Shorter sales cycles
Buyers arrive informed and with fewer objections.
Sales and marketing aligned
One definition of a good lead and one shared dashboard.
The system
B2B Marketing is one part of the whole.
Growth comes from brand, growth marketing, technology, design and research working together. This is where this service sits, and what it connects to.
Is it right for you?
Honest fit, both ways.
A great fit if…
- IT, SaaS, manufacturing and professional services firms
- Companies selling to mid-size and enterprise buyers
- Founder-led sales teams ready to scale
- Businesses entering new industries or regions
Probably not if…
- You sell low-value, one-off purchases
- Sales won’t share feedback on leads
- You expect pipeline in the first two weeks
Ways to work with us
Start where you are. Grow from there.
Every engagement is scoped to your stage and budget, with a fixed monthly fee or project price agreed up front.
3–4 weeks
B2B Growth Audit
ICP, messaging and channel review with a 90-day plan.
6-month minimum
B2B Pipeline Programme
Positioning, content, LinkedIn, search and nurture, run every month.
Most chosen
3 months
ABM Pilot
A focused campaign for 25–50 target accounts alongside your sales team.
What you’ll see from us
- LinkedIn Sales Navigator
- LinkedIn Ads
- HubSpot / Zoho CRM
- Apollo
- Google Ads
- Semrush
- Looker Studio
FAQs
Common questions.
Can’t find what you’re looking for? Ask us directly; a real person replies within one working day.
What makes B2B marketing different?
Longer sales cycles, higher deal values, several decision makers and a heavy reliance on trust and proof. Marketing has to educate and support the whole buying committee, not just capture a lead.
Is LinkedIn worth it for B2B in India?
For most B2B companies, yes. It’s where decision makers can be targeted by role, industry and company size. It works best combined with founder-led content and sales outreach.
What is account-based marketing?
ABM focuses marketing and sales effort on a defined list of high-value target companies, with personalised campaigns and coordinated outreach, instead of casting a wide net.
How do you measure B2B marketing?
On pipeline: qualified opportunities created, deals influenced, win rates and revenue, not just clicks and form fills.
Do you work with our sales team?
Closely. We agree definitions and targets together, share a dashboard and review pipeline every month.
How much does B2B marketing cost?
It depends on channels, content volume and whether ABM is included. We share a fixed monthly proposal after an audit.
Start a conversation
Got an idea on your mind?
Tell us where you want to take your business. We’ll come back within one working day with honest thoughts on how to get there.
- connect@madgrovemedia.in
- +91 88309 71652
- Chat on WhatsApp
- Working with businesses across India